“It’s no longer about interrupting, pitching and closing. It is about listening, diagnosing and prescribing.” – Mark Roberge

A good proposal doesn’t just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice. You will explore the proposal writing process including the most common types of proposals.

LEAD Xcelerator Perfect Proposal Writing will take you through each step of the proposal writing process, from understanding why you are writing a proposal; to gathering information; to writing and proofreading; through to creating the final, professional product.


  • Identify the purpose of a proposal.
  • Identify different types of proposals.
  • Identify and perform the steps in the proposal writing process.
  • Perform a needs analysis and write a goal statement.
  • Prepare a proposal outline.
  • Improve their writing skills with a variety of techniques.
  • Use appropriate resources and ghosting to build a strong case.
  • Add illustrations to their proposal.
  • Proofread and edit their proposal.
  • Add the finishing touches to create a professional-looking final product.


Module One: Introduction
Module Two: Understanding the Proposals
Module Three: Proposal Writing Process
Module Four: Preparing an Outline
Module Five: Finding Facts
Module Six: Writing Skills (I)
Module Seven: Writing Skills (II)
Module Eight: Writing the Proposal
Module Nine: Checking for Readability
Module Ten: Proofreading and Editing
Module Eleven: Adding the Final Touches
Module Twelve: Action Planning

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