“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

Lead Xcelerator Personal Branding  will help you to be able to share your vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.


  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.


Module One: Getting Started
Module Two: Defining Yourself (I)
Module Three: Defining Yourself (II)
Module Four: Controlling and Developing Your Image
Module Five: Personal and Professional Influences
Module Six: Sharpening Your Brand
Module Seven: Appearance Matters
Module Eight: Social Media (I)
Module Nine: Social Media (II)
Module Ten: Brand Management during a Crisis
Module Eleven: Branding Personality Trait
Module Twelve: Action Planning

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