PUBLIC PROGRAMS: Public Relations & Media Engagement

“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen

The role of business leaders has never been more critical. As the official spokespeople for their organisations, their words and actions not only shape public perception but also influence the confidence of stakeholders, partners, and the markets they serve. The stakes are high, and the spotlight is relentless. 

This program is crafted specifically for those who carry the immense responsibility of representing their organisations in the public eye. Whether it is addressing the media during a crisis, explaining complex technologies to a non-technical audience, or championing their role in public initiatives, their ability to communicate effectively is paramount. 

LEAD Xcelerator’s Public Relations and Media Engagement program is a bespoke training experience designed to equip leaders with the skills, strategies, and confidence required to excel in the media arena. 

Join the interactive 2-days program which includes simulations and video recording to enhance your public relations skill and master the art of media engagement. Alternatively, connect with us to bring this program as a customised in-house training to fit in with your culture.

  • Craft and deliver compelling key messages that resonate with both the media and stakeholders, ensuring clarity and consistency across all platforms. 
  • Handle tough questions with poise and confidence, maintaining control of the narrative even in the most challenging situations. 
  • Break down complex information so that it is easily understood by the public, enhancing organizational reputations as an industry leader. 
  • Project authority and confidence through expert techniques in speech pacing, body language, and media presence. 
  • Respond effectively during crises, protecting their organization’s reputation and demonstrating their commitment to transparency and accountability.   
Public Relations & Media Engagement 
Date:20 & 21 November 2024
Duration:2 Day
Time:9.00am – 5.00pm (UTC+8)
Venue:Kuala Lumpur (the exact venue will be confirmed by email)

RM2,600.00

This course is 100% HRDCorp claimable for HRDCorp Members.

20 & 21 November 2024

Registration Deadline:
13 November 2024

MEET YOUR KEY XCELERATOR

Leona is a distinguished communications expert with 19 years of industry experience, making her an invaluable asset for organisations seeking to enhance their leaders’ media and public relations skills. Her career trajectory, spanning leadership roles at prestigious organisations such as WWF, PLUS Malaysia Berhad, and more recently British Council, has equipped her with a unique blend of expertise in strategic communications, media relations, and leadership development. Leona’s tenure as Communications Manager at WWF laid a solid foundation for her career, solidifying her credentials in managing high-profile, multistakeholder initiatives. Her successful execution of Asia’s first Journey of Water campaign exemplifies her capacity to deliver impactful results on an international scale. Moreover, her co-authorship of the Environmental Jargons and Abbreviations’ guide for journalists underscores her commitment to bridging communication gaps in specialised fields – a crucial skill in today’s globalised business landscape. 

More recently, as Head of Communications at British Council, Leona spearheaded communications strategies for the country and supported the Southeast Asia cluster, demonstrating her ability to navigate complex, multi-cultural environments. In this position, she managed internal, corporate, and change communications, working closely with key stakeholders to strengthen and integrate marketing initiatives across the region. Throughout her career progression, Leona has cultivated strong relationships with major media companies, planning and advising on media and PR campaigns that have garnered extensive coverage across prominent outlets. Her work has been published in leading Malaysian publications such as Bernama, New Straits Times, and The Star.

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